Build trust.
Short-form video content.
52 short videos from one half-day shoot, planned, edited and posted for you throughout the year.
We improve your sales and marketing with fully managed video content, valuable business introductions and hands-on commercial support.
Stay in front of the right people.
Answer the questions that matter.
Make the next step easier.
THE PROBLEM
People can’t choose a business they haven’t noticed, understood or learned to trust.
But finding the time to create content, nurture relationships and improve your marketing can feel like another full-time job.
You should be able to focus on the work you do best.
THE SOLUTION
From getting noticed to turning interest into enquiries and sales, we help the pieces work together. Clearer messaging, useful content, valuable connections and better follow-up, with the practical work taken care of.
FULL-SERVICE, WITHOUT THE HASSLE
From the first conversation to the finished work, we take care of the planning, production and practical details, so there's less on your plate.
Need filming? We bring the equipment and crew to you, anywhere in the UK. Podcast interviews and commercial support can also happen remotely. Whatever the service, you get a clear plan and one point of contact.
On-location filming is available for relevant projects. Scope, schedules and any travel costs are agreed in advance.
HOW WE CAN HELP
A year's worth of content. Valuable new connections. Or an experienced partner helping your sales and marketing work harder.
52 short videos from one half-day shoot, planned, edited and posted for you throughout the year.
Meet potential clients and referral partners through one interview a month. We handle outreach, production and posting. You host, or we do.
One clear priority and one defined project each month to improve your messaging, content or sales process.
Not sure where to start? Tell us what you're working towards
YOUR SIMPLE PLAN
We'll have a straightforward chat about your customers, your goals and what you need. No lengthy brief or preparation required.
We'll recommend the right approach and agree what we'll deliver, when it's happening and what it'll cost. No surprises.
We take care of the agreed work and keep you updated throughout, without giving you another project to manage.
DON'T JUST TAKE OUR WORD FOR IT
Feedback on the experience behind Commercial Content Partners. Meet our founder and see how it connects.
Watch the feedback above.
Watch the feedback above.

“…a high level B2B marketer who also happens to be an excellent podcast host.”
“Highly recommended.”
Business Exit & Tax Strategy
Infinitus Consulting UK
EXPERIENCE YOU CAN COUNT ON
Our founder’s previous work spans dozens of UK SMEs alongside organisations including Global and Penguin Random House. That experience now informs the work we do for your business.

MEET OUR FOUNDER
Commercial Content Partners was founded by Joe Graves, former owner of Innersound, after 16 years helping businesses create content, build relationships and win customers.
That work went well beyond audio and video production, into messaging, marketing funnels, sales processes and follow-up. Commercial Content Partners brings that creative skill and commercial experience together in one practical service.
You may see or hear Innersound mentioned in some of the work and testimonials here. They come from that earlier chapter and reflect the experience and standards behind Commercial Content Partners today.
When you work with Commercial Content Partners, you get a clear plan, one point of contact and the right production support for the job.
See examples of the work ↗A CONVERSATION, NOT A SALES PITCH
Tell us a little about your business. If we think we can help, we'll explain how, what you'd get and what it would cost.
Let’s have a chatONE DAY. ONE YEAR OF CONTENT.
Imagine your business showing up every week with clear, confident answers to the questions your customers are asking. We plan, film, edit and post 52 branded videos. You bring the expertise. We handle the year ahead.

HOW IT WORKS
We ask about your business, customers, offers and goals. Then we turn what we learn into a tailored interview plan.
We bring the equipment, set up and guide the interview. Allow around half a day in total. Prefer precise wording? We can use a script and teleprompter.
We edit 52 branded talking-head clips and schedule and post them across your agreed social channels throughout the year.
A regular stream of professional content keeps your business visible without a weekly content job landing on your desk.
Answer real questions, explain your value and address doubts. Give potential customers a person and a business they can recognise and trust.
Point people towards relevant offers and landing pages. Use the same clips in outreach and follow-up, so prospects can understand you before a sales conversation.
THE PRACTICAL BITS
No. It is a one-off £3,000 service covering the agreed planning, half-day shoot, 52 edited clips and 12-month posting schedule.
No. We use the planning conversation to build the questions and guide you through a relaxed interview. Scripted delivery with a teleprompter is available if you prefer.
Yes. We agree the channels, access, approvals and schedule upfront, then handle posting for the year. You approve the content and flag any important business changes; you do not need to manage a weekly posting routine.
Professionally filmed, branded talking-head clips, each focused on one useful question, idea or offer. Length and format suit the subject and the agreed channels.
Yes, we film at your business or another agreed UK location. Any relevant travel costs are confirmed before you book.
The package creates and publishes your content. Paid advertising, community management and additional production are separate. Content supports trust and conversion, but results depend on your offer, audience and wider sales activity.
Tell us what you want to achieve. We’ll explain the plan, the scope and exactly what happens next.
Let’s have a conversation↗No pressure. Just a useful next step.
PODCAST CONNECTIONS
Give potential customers and referral partners a worthwhile reason to talk to you. We invite them to a useful interview, handle the production and turn the conversation into content. You take the relationship forward.

HOW IT WORKS
We build a target guest list with you using Sales Navigator, or work from your own list. We explain the guest opportunity, handle outreach, make introductions and arrange the interview.
A leader, founder or sales colleague can host and own the connection. Prefer to stay behind the scenes? We host on your behalf remotely.
We edit the episode, create three branded clips and post to the agreed channels. You follow up personally to explore business and referral opportunities.
A chance to share their expertise in a well-produced conversation, with useful content they can share. It starts a real exchange, without disguising a sales pitch as an interview.
Call it a podcast, an interview series or a business conversation. On a 12-month retainer, we also develop the show concept with you at the start.
Tag guests when clips go live, share useful moments with them and follow up personally. The content gives you natural reasons to stay in touch.
The £1,000 monthly package includes remote recording. Someone from your business can host, or we can host remotely for you.
We can set up and film at your business while the guest joins remotely. On-location production and travel are quoted separately.
We can film your host and guest together on location across the UK. The production scope, travel and price are agreed before booking.
THE PRACTICAL BITS
Choose the person best placed to build the relationship: a CEO, MD, senior leader or someone in business development or sales. We help them prepare and guide the format.
Guest targeting and outreach for one interview, briefing and booking, one produced remote episode, three branded social clips and posting on the agreed channels. Guest participation and dates depend on availability.
Show-concept development is included with a 12-month retainer. If you already have a concept, or want a shorter arrangement, we agree setup requirements and any separate setup fee before you commit.
We handle the guest invitation and production process. Your business nurtures the relationship afterwards, including sales discussions and referral opportunities. Ongoing sales outreach is not part of this package.
No. We agree suitable guests, alternatives and realistic outreach expectations. Invitations depend on interest and availability; referrals, guest sharing and sales are never guaranteed.
Tell us what you want to achieve. We’ll explain the plan, the scope and exactly what happens next.
Let’s have a conversation↗No pressure. Just a useful next step.
COMMERCIAL CONTENT PARTNER
Know what needs attention, agree what will make the biggest difference and have someone take the work forward. Practical marketing and sales support, with one defined project each month.

HOW IT WORKS
We look at where you are now, where customers get stuck and what needs improving. Plan monthly, or set a quarterly direction with a short monthly check-in.
We define the output, boundaries and completion criteria before work starts, then deliver that project within your £1,500 monthly fee.
We review the work and what it is helping you learn. The next month can focus on a different priority, as your business needs change.
A FIXED FEE. A CLEAR FINISH LINE.
Each month includes a planning conversation, one agreed project, a review and one round of refinements to that project. We agree exactly what “finished” means before we start.
A messaging review and rewritten copy for one key landing page. Make it easier to understand what you do and why it matters.
A defined enquiry follow-up sequence of up to five messages, with a clear next step for the customer.
Four branded short videos edited from footage you supply, with suggested captions and a posting plan. New filming is agreed separately.
We can also agree a focused sales or marketing funnel review, a customer-journey improvement, or another project of comparable scope. These are examples to choose from, not a bundle delivered every month.
Larger projects are split into agreed monthly stages or quoted separately. Full filming packages, ongoing podcast production, advertising spend and additional projects are not automatically included.
THE PRACTICAL BITS
Yes: £1,500 per month for the agreed monthly scope. We confirm the project and what it includes before starting. Additional work requires a separate agreement.
No. You agree a defined piece of work and a clear finish line, rather than buying days or unlimited access. The example projects show the scale of work the monthly fee covers.
Yes. One month could focus on messaging; the next on follow-up or content. If priorities change during a project, we agree any swap and its effect on the deliverables before proceeding.
We can agree a direction for the quarter, with a brief monthly check-in to confirm each month’s project. The fee and delivery remain monthly.
Yes, where a defined element fits the monthly scope. The complete annual-content and ongoing interview packages are separate services, not included automatically.
We agree the term, payment schedule and cancellation arrangements in writing before work begins.
Tell us what you want to achieve. We’ll explain the plan, the scope and exactly what happens next.
Let’s have a conversation↗No pressure. Just a useful next step.
LET'S TALK
We’ll ask a few questions, listen and tell you plainly whether we can help. No pressure.
WHAT HAPPENS NEXT?
No long briefing document needed.
If we're not the right fit, we'll say so.
Clear scope, costs and expectations.
WEBSITE INFORMATION
Commercial Content Partners uses information you send through the contact form to respond to your enquiry and discuss the services you ask about.
We do not add you to a marketing list simply because you make an enquiry. Enquiries are processed through FormSubmit and forwarded to our Gmail inbox. FormSubmit states that it retains submissions for 30 days. Please avoid including sensitive personal information in your message.
This is a draft privacy summary, not a finished legal policy. Before publishing, we will add the correct business contact details, retention information and any required disclosures about hosting, analytics and email services.
For questions about your enquiry or personal information, email hello@cc-partners.co.uk.
Contact us ↗SEE THE WORK
Short videos that make expertise clear. Brand films that bring a business to life. Podcasts that start valuable conversations. Explore the work and feedback behind Commercial Content Partners.
Talk about your project ↗Client feedback
His experience recording the audiobook Dear England.
Short-form video
Business expertise turned into a sharp, shareable clip.
Brand film
Meet the people and see the learning in action.
Studio feedback
The York and North Yorkshire mayor shares feedback after a studio visit.
Business podcast
An industry conversation with CITB, filmed for Complete Roofing Systems.
Client feedback
Her experience bringing an audiobook to life.
Short-form video
A focused leadership clip with CEO Ketan Dattani.
Brand film
A clear introduction to the business, its people and its purpose.
Business podcast
A studio conversation with cinematic, multi-camera production.
On-location podcast
A healthcare conversation filmed at Clifton Park Hospital with YO1 Radio.