Make it easier for customers to choose you.

We improve your sales and marketing with fully managed video content, valuable business introductions and hands-on commercial support.

01 / VISIBILITY

Get noticed.

Stay in front of the right people.

02 / CONFIDENCE

Build trust.

Answer the questions that matter.

03 / GROWTH

Win more business.

Make the next step easier.

THE PROBLEM

You're good at what you do. But do enough people know it?

Being seenBuilding trustFinding the time

People can’t choose a business they haven’t noticed, understood or learned to trust.

But finding the time to create content, nurture relationships and improve your marketing can feel like another full-time job.

You should be able to focus on the work you do best.

THE SOLUTION

Get seen. Get trusted. Get chosen.

From getting noticed to turning interest into enquiries and sales, we help the pieces work together. Clearer messaging, useful content, valuable connections and better follow-up, with the practical work taken care of.

FULL-SERVICE, WITHOUT THE HASSLE

What could you get done with the right help?

From the first conversation to the finished work, we take care of the planning, production and practical details, so there's less on your plate.

Need filming? We bring the equipment and crew to you, anywhere in the UK. Podcast interviews and commercial support can also happen remotely. Whatever the service, you get a clear plan and one point of contact.

01  STRATEGY FIRST02  WE COME TO YOU03  DONE FOR YOU
Explore our services ↗

On-location filming is available for relevant projects. Scope, schedules and any travel costs are agreed in advance.

HOW WE CAN HELP

What would make the biggest difference?

A year's worth of content. Valuable new connections. Or an experienced partner helping your sales and marketing work harder.

Not sure where to start? Tell us what you're working towards

YOUR SIMPLE PLAN

How do we get started?

01

Tell us about your business.

We'll have a straightforward chat about your customers, your goals and what you need. No lengthy brief or preparation required.

02

Agree a clear plan.

We'll recommend the right approach and agree what we'll deliver, when it's happening and what it'll cost. No surprises.

03

Leave the work to us.

We take care of the agreed work and keep you updated throughout, without giving you another project to manage.

DON'T JUST TAKE OUR WORD FOR IT

What’s it like to work with us?

Feedback on the experience behind Commercial Content Partners. Meet our founder and see how it connects.

CLIENT TESTIMONIAL

Sir Gareth Southgate

Watch the feedback above.

CLIENT TESTIMONIAL

Lady Hale

Watch the feedback above.

Tom Cardwell
CLIENT RECOMMENDATION
“…a high level B2B marketer who also happens to be an excellent podcast host.”
“Highly recommended.”

Tom Cardwell

Business Exit & Tax Strategy
Infinitus Consulting UK

EXPERIENCE YOU CAN COUNT ON

Experience you can put to work.

Our founder’s previous work spans dozens of UK SMEs alongside organisations including Global and Penguin Random House. That experience now informs the work we do for your business.

Global
Penguin Random House
Dozens of UK SMEs
Joe Graves, founder of Commercial Content Partners
Joe GravesFounder, Commercial Content Partners
16years building a business,
creating content and winning customers.

MEET OUR FOUNDER

Who’s helping you win your next customer?

Commercial Content Partners was founded by Joe Graves, former owner of Innersound, after 16 years helping businesses create content, build relationships and win customers.

That work went well beyond audio and video production, into messaging, marketing funnels, sales processes and follow-up. Commercial Content Partners brings that creative skill and commercial experience together in one practical service.

You may see or hear Innersound mentioned in some of the work and testimonials here. They come from that earlier chapter and reflect the experience and standards behind Commercial Content Partners today.

When you work with Commercial Content Partners, you get a clear plan, one point of contact and the right production support for the job.

See examples of the work ↗

A CONVERSATION, NOT A SALES PITCH

Could your marketing be working harder?

Tell us a little about your business. If we think we can help, we'll explain how, what you'd get and what it would cost.

Let’s have a chat
No pressure. Just a useful conversation.
← All services

ONE DAY. ONE YEAR OF CONTENT.

A year of content.
Half a day of your time.

Imagine your business showing up every week with clear, confident answers to the questions your customers are asking. We plan, film, edit and post 52 branded videos. You bring the expertise. We handle the year ahead.

£3,000one-off
Plan your year of content↗
Your expertise. A year of visibility.
52 branded short videos, posted for you.
✓ One service. One fee.✓ Half-day shoot at your business✓ Planning, editing and posting included

HOW IT WORKS

Three steps.
We make it straightforward.

01

A short chat. We do the thinking.

We ask about your business, customers, offers and goals. Then we turn what we learn into a tailored interview plan.

YOUR PART: a short planning meeting
02

We come to you. You have a conversation.

We bring the equipment, set up and guide the interview. Allow around half a day in total. Prefer precise wording? We can use a script and teleprompter.

YOUR PART: half a day on camera
03

We take care of the next 12 months.

We edit 52 branded talking-head clips and schedule and post them across your agreed social channels throughout the year.

OUR PART: editing, scheduling and posting

Content that gives customers more reasons to choose you.

BE SEEN

Keep showing up.

A regular stream of professional content keeps your business visible without a weekly content job landing on your desk.

BE TRUSTED

Let your expertise do the talking.

Answer real questions, explain your value and address doubts. Give potential customers a person and a business they can recognise and trust.

BE CHOSEN

Give interest somewhere to go.

Point people towards relevant offers and landing pages. Use the same clips in outreach and follow-up, so prospects can understand you before a sales conversation.

THE PRACTICAL BITS

A few useful answers.

Is this a monthly retainer?

No. It is a one-off £3,000 service covering the agreed planning, half-day shoot, 52 edited clips and 12-month posting schedule.

Do I need to prepare scripts?

No. We use the planning conversation to build the questions and guide you through a relaxed interview. Scripted delivery with a teleprompter is available if you prefer.

Will you really post everything for us?

Yes. We agree the channels, access, approvals and schedule upfront, then handle posting for the year. You approve the content and flag any important business changes; you do not need to manage a weekly posting routine.

What will the videos look like?

Professionally filmed, branded talking-head clips, each focused on one useful question, idea or offer. Length and format suit the subject and the agreed channels.

Do you travel to us?

Yes, we film at your business or another agreed UK location. Any relevant travel costs are confirmed before you book.

Does this include advertising or guaranteed enquiries?

The package creates and publishes your content. Paid advertising, community management and additional production are separate. Content supports trust and conversion, but results depend on your offer, audience and wider sales activity.

Plan your year of content.

Tell us what you want to achieve. We’ll explain the plan, the scope and exactly what happens next.

Let’s have a conversation↗

No pressure. Just a useful next step.

← All services

PODCAST CONNECTIONS

Turn the people you want to meet
into people you know.

Give potential customers and referral partners a worthwhile reason to talk to you. We invite them to a useful interview, handle the production and turn the conversation into content. You take the relationship forward.

£1,000per month · remote package
Start the right conversations↗
A better reason to get in touch.
An interview opens the conversation. You build the relationship.
✓ Guest outreach and booking handled✓ One interview + three clips each month✓ Editing and social posting included

HOW IT WORKS

Three steps.
We make it straightforward.

01

Choose the people worth knowing.

We build a target guest list with you using Sales Navigator, or work from your own list. We explain the guest opportunity, handle outreach, make introductions and arrange the interview.

WE HANDLE: invitations, briefing and booking
02

You host. Or leave it to us.

A leader, founder or sales colleague can host and own the connection. Prefer to stay behind the scenes? We host on your behalf remotely.

YOU CHOOSE: be the host or let us host
03

We create the content. You grow the connection.

We edit the episode, create three branded clips and post to the agreed channels. You follow up personally to explore business and referral opportunities.

YOU OWN: the ongoing relationship

An interview. A podcast. A reason to connect.

THE INVITATION

Give your guest something worthwhile.

A chance to share their expertise in a well-produced conversation, with useful content they can share. It starts a real exchange, without disguising a sales pitch as an interview.

THE FORMAT

Make it fit your business.

Call it a podcast, an interview series or a business conversation. On a 12-month retainer, we also develop the show concept with you at the start.

THE FOLLOW-UP

Keep the conversation going.

Tag guests when clips go live, share useful moments with them and follow up personally. The content gives you natural reasons to stay in touch.

How would you like to record?

REMOTE

You and your guest join online.

The £1,000 monthly package includes remote recording. Someone from your business can host, or we can host remotely for you.

WE COME TO YOU

Your host on camera. Your guest online.

We can set up and film at your business while the guest joins remotely. On-location production and travel are quoted separately.

IN PERSON

Bring the conversation into the room.

We can film your host and guest together on location across the UK. The production scope, travel and price are agreed before booking.

THE PRACTICAL BITS

A few useful answers.

Who should host from our business?

Choose the person best placed to build the relationship: a CEO, MD, senior leader or someone in business development or sales. We help them prepare and guide the format.

What is included each month?

Guest targeting and outreach for one interview, briefing and booking, one produced remote episode, three branded social clips and posting on the agreed channels. Guest participation and dates depend on availability.

Do we need a 12-month commitment?

Show-concept development is included with a 12-month retainer. If you already have a concept, or want a shorter arrangement, we agree setup requirements and any separate setup fee before you commit.

Do you handle sales follow-up too?

We handle the guest invitation and production process. Your business nurtures the relationship afterwards, including sales discussions and referral opportunities. Ongoing sales outreach is not part of this package.

Are guest bookings or sales guaranteed?

No. We agree suitable guests, alternatives and realistic outreach expectations. Invitations depend on interest and availability; referrals, guest sharing and sales are never guaranteed.

Start the right conversations.

Tell us what you want to achieve. We’ll explain the plan, the scope and exactly what happens next.

Let’s have a conversation↗

No pressure. Just a useful next step.

← All services

COMMERCIAL CONTENT PARTNER

One clear priority.
Real progress every month.

Know what needs attention, agree what will make the biggest difference and have someone take the work forward. Practical marketing and sales support, with one defined project each month.

£1,500per month
Choose your first priority↗
A clear plan. Someone to deliver it.
One priority. One agreed project. A fixed monthly fee.
✓ Planning and hands-on delivery✓ A defined result, not a day rate✓ Priorities can change each month

HOW IT WORKS

Three steps.
We make it straightforward.

01

Find the most useful next move.

We look at where you are now, where customers get stuck and what needs improving. Plan monthly, or set a quarterly direction with a short monthly check-in.

TOGETHER: choose one priority
02

Agree a clear project. We deliver it.

We define the output, boundaries and completion criteria before work starts, then deliver that project within your £1,500 monthly fee.

WE HANDLE: the agreed practical work
03

Review it. Choose what comes next.

We review the work and what it is helping you learn. The next month can focus on a different priority, as your business needs change.

TOGETHER: review progress and refocus

A FIXED FEE. A CLEAR FINISH LINE.

One useful project.
Not an unlimited to-do list.

Each month includes a planning conversation, one agreed project, a review and one round of refinements to that project. We agree exactly what “finished” means before we start.

Plan+One project+Review & refine£1,500 / month

What could your monthly project be?

CLEARER MESSAGING

One offer, explained properly.

A messaging review and rewritten copy for one key landing page. Make it easier to understand what you do and why it matters.

BETTER FOLLOW-UP

One sequence that keeps interest alive.

A defined enquiry follow-up sequence of up to five messages, with a clear next step for the customer.

USEFUL CONTENT

A focused batch of four clips.

Four branded short videos edited from footage you supply, with suggested captions and a posting plan. New filming is agreed separately.

Start with the problem.
Choose the right work.

We can also agree a focused sales or marketing funnel review, a customer-journey improvement, or another project of comparable scope. These are examples to choose from, not a bundle delivered every month.

Larger projects are split into agreed monthly stages or quoted separately. Full filming packages, ongoing podcast production, advertising spend and additional projects are not automatically included.

THE PRACTICAL BITS

A few useful answers.

Is the price fixed?

Yes: £1,500 per month for the agreed monthly scope. We confirm the project and what it includes before starting. Additional work requires a separate agreement.

Do I get a set number of days?

No. You agree a defined piece of work and a clear finish line, rather than buying days or unlimited access. The example projects show the scale of work the monthly fee covers.

Can the focus change each month?

Yes. One month could focus on messaging; the next on follow-up or content. If priorities change during a project, we agree any swap and its effect on the deliverables before proceeding.

How do quarterly reviews work?

We can agree a direction for the quarter, with a brief monthly check-in to confirm each month’s project. The fee and delivery remain monthly.

Can we use the other services?

Yes, where a defined element fits the monthly scope. The complete annual-content and ongoing interview packages are separate services, not included automatically.

What commitment is required?

We agree the term, payment schedule and cancellation arrangements in writing before work begins.

Choose your first priority.

Tell us what you want to achieve. We’ll explain the plan, the scope and exactly what happens next.

Let’s have a conversation↗

No pressure. Just a useful next step.

LET'S TALK

Tell us what you're working towards.

We’ll ask a few questions, listen and tell you plainly whether we can help. No pressure.

A FEW DETAILS

Start a conversation.

Your details are sent securely through FormSubmit so we can reply to your enquiry. Privacy information.

WHAT HAPPENS NEXT?

A useful chat. Nothing to lose.

Tell us the challenge.

No long briefing document needed.

We'll suggest a sensible way forward.

If we're not the right fit, we'll say so.

Know what you're agreeing to.

Clear scope, costs and expectations.

Founded in York. Working with businesses across the UK.

WEBSITE INFORMATION

Privacy information

Commercial Content Partners uses information you send through the contact form to respond to your enquiry and discuss the services you ask about.

We do not add you to a marketing list simply because you make an enquiry. Enquiries are processed through FormSubmit and forwarded to our Gmail inbox. FormSubmit states that it retains submissions for 30 days. Please avoid including sensitive personal information in your message.

This is a draft privacy summary, not a finished legal policy. Before publishing, we will add the correct business contact details, retention information and any required disclosures about hosting, analytics and email services.

For questions about your enquiry or personal information, email hello@cc-partners.co.uk.

Contact us ↗

SEE THE WORK

Give people a reason
to choose you.

Short videos that make expertise clear. Brand films that bring a business to life. Podcasts that start valuable conversations. Explore the work and feedback behind Commercial Content Partners.

Talk about your project ↗

Client feedback

Sir Gareth Southgate

His experience recording the audiobook Dear England.

Short-form video

Clearstone Partners

Business expertise turned into a sharp, shareable clip.

Brand film

Trafford & Stockport College

Meet the people and see the learning in action.

Studio feedback

David Skaith

The York and North Yorkshire mayor shares feedback after a studio visit.

Business podcast

The DIRT Podcast

An industry conversation with CITB, filmed for Complete Roofing Systems.

Client feedback

Lady Hale

Her experience bringing an audiobook to life.

Short-form video

Buckingham Futures

A focused leadership clip with CEO Ketan Dattani.

Brand film

Red Flag Alert

A clear introduction to the business, its people and its purpose.

Business podcast

186 Property Solutions

A studio conversation with cinematic, multi-camera production.

On-location podcast

Ramsay Health Care

A healthcare conversation filmed at Clifton Park Hospital with YO1 Radio.